by George Konetes | Feb 12, 2021 | Digital
Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage of great works to support. So, how do you get your message out there and heard? A simple rule of thumb that helps people...
by George Konetes | Jan 1, 2021 | Digital
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage is that specificity converts. The more specific you are, the higher your conversion rate is going to be. Being able to...
by George Konetes | Nov 13, 2020 | Digital
Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid their hands on paper you sent them. Time was spent building a relationship; there was a more human connection. Today,...
by George Konetes | Sep 25, 2020 | Digital
When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion, and...
by George Konetes | Aug 7, 2020 | Digital
In this age of digital advertising, data is readily available like never before. But it is easy to be lulled into a false sense of confidence in our data just because we have it. Not all data has equal value, nor should it be used to make business decisions. Sometimes...
