The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have changed little in recent decades. What has changed significantly is how you do those things, and how many options you...
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers...
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to establish your organization as a leader. People may give a gift to help with an urgent need, but people become partners...
Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage of great works to support. So, how do you get your message out there and heard? A simple rule of thumb that helps people...
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage is that specificity converts. The more specific you are, the higher your conversion rate is going to be. Being able to...
