Is Your Cause Both Urgent and Important?

Is Your Cause Both Urgent and Important?

Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage of great works to support. So, how do you get your message out there and heard? A simple rule of thumb that helps people...
Think Like a Donor—And Reach Them Where They Are

Think Like a Donor—And Reach Them Where They Are

Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid their hands on paper you sent them. Time was spent building a relationship; there was a more human connection. Today,...
How Many Facebook Ad Sets Do You Need?

How Many Facebook Ad Sets Do You Need?

When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion, and...