An effective fundraising strategy always requires ongoing and consistent communication to the donors. However, in our dynamic culture, unfolding news events capture the public interest and simultaneously potentially create funding opportunities. The question is, if a relevant news story broke tomorrow morning, would you be
One of the biggest obstacles to innovation is success. When we find something that works, we tend to stick to it and stop looking for new ideas. If you are trying to raise money online, this is a big mistake. Just because something you are doing
Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more ways to give today than ever before. Breaking through the noise to reach new potential donors is no small task. Strategies
Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More efficient digital acquisition campaigns benefit everyone, including those who are cultivating audiences for fundraising purposes, volunteer outreaches, or product promotions. If
When asked about the usefulness of Facebook for non-profits, the first two things I usually say are (1) People usually don’t make donations on Facebook, and (2) you need to invest in Facebook. Those two statements seem contradictory, but it is really just a way
There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow. Video ads are certainly effective, however they are not always more effective than image-based
Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in the world when it comes to digital advertising. In fact, Facebook and Google combined make
In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of. This amounts to a monthly allotment of search advertising grant dollars for organizations that qualify. For some nonprofits this is a significant opportunity, for
Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any
When most people think about donor conversions they think about donations. And while that is certainly the end goal, there is a journey that most users take before becoming a donor. This is true especially with digital users, who find and interact with your organization
