Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but...
George Konetes
The Path to Caring About Your Cause
Your cause matters, a lot. You are changing lives and the people that support you are vested partners of a work they are passionate about. But how...
What Is a Strategy?
If there is one big overused and misused word I hear on a regular basis, it is “strategy.” This term is thrown around loosely and used in many...
7 Tips for Ministries to Use YouTube Well
YouTube is one of the largest media platforms in the world and offers many opportunities to nonprofits. But to get traction on YouTube, the platform...
Fundraising Video Has to Be Expensive, Right?
Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped...
7 Tips for Nonprofits to Maximize Podcasting
More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you...
5 Tips for Targeting Digital Fundraising Ads
The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have...
What Is Podcasting Really? And Why Should Ministries Use It?
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a...
How Your Fundraising Style Can Make You a Leader
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to...
Is Your Cause Both Urgent and Important?
Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage...
