You do not need to be a social media guru to start using these platforms well. For many churches, especially smaller ones, social media can feel...
Caitlin Curry
Lights, Camera, Impact: Using Video Marketing to Tell Your Ministry’s Story
I do not know about you, but I love a good video. Often just before bed, you can find me scrolling TikTok or Reels on one of my overly visited...
Compelling Storytelling: The Key to Successful Nonprofit Fundraising
Storytelling is one of the most powerful tools at your disposal as a nonprofit organization. A well-crafted story can captivate potential donors,...
Innovative Church Outreach Programs That Work!
Outreach is the heartbeat of any thriving church, and at my home church, it is at the core of who we are. Our belief that “People are our Heart”...
The Pain in Pruning: Cultivating a Healthier Organization
I love spring when things start to bloom, and everything holds a sense of newness and possibility. As soon as it gets warm and the beautiful flowers...
Blueprint for Success: Strategically Crafting and Filling a New Role in Your Organization
Your organization is growing, the workload is becoming too much for your current staff and even may require shifting obligations to a different...
Embracing Change: The Power of Adaptability in Leadership
In the dynamic realm of leadership, the ability to adapt is not just a valuable trait; it is the linchpin that sets exceptional leaders apart from...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
