When I first started in PR, my team considered successful earned media for a client as booked television interviews and articles published online or...
Infinity Concepts
5 Best Practices for Content Creation
It is the 2020s and CONTENT is KING. Whether you are a business, a nonprofit, or a ministry, you are in the business of building a brand and...
New Study Reveals Wide Range of Evangelical Opinion About Israel
EXPORT, PA – It is often presumed that evangelical Christians prioritize support for Israel as part of their religious and political beliefs....
3 Quick Tips to Improve Your Year-End Fundraising Emails
Year-end fundraising is the most wonderful time of the year! You know what that means—the Season of Giving is almost here. The Season of Giving is a...
Stop Your Nagging: The Rules of Following Up
PR professionals invest a great deal of time and consideration into crafting the perfect pitch and tailoring a media list. Once the pitch is sent,...
New Study Reveals Potential Long-term Concerns for Organizations That Depend on Financial Support from Evangelical Protestants
EXPORT, PA – Even though giving and generosity are cornerstones of Christian doctrine, one out of every five evangelical Protestant adults in the US...
Personalize to Maximize Engagement
In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising...
New Study Shows that Many Evangelical Protestants Now Plan for Online Church to Be Part of Their Lives, Even Without a Pandemic
EXPORT, PA – Because of COVID-19, more than three out of every four evangelical Protestants in the US have experienced watching church online...
First Impressions—Why a Press Kit Is Important
There is a well-known adage, “you only get one chance to make a first impression.” One. Positive first impressions are important and can make or...
Fundraising Hero’s Journey
The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth...