There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that...
Digital
Building Brand Awareness on Facebook | 5 Critical Tactics
Prevailing marketing wisdom tells you to go where your audience is. And if nearly every American who has a computer is on Facebook, then most of...
What Is Your Bounce Rate? Refining Your Internet Marketing System
Bounce rate is a sticky subject for some people because it is almost always higher than you intuitively want it to be. But as I’ve learned,...
Expressing A Strategic Value Proposition with Google Ads
If you have any experience with Google Ads (formerly Google AdWords) then you probably know at least two things. It is very easy to get started...
Online Public Relations: Social Media is a PR Tool, Not a PR Category
So perhaps you are the proverbial social media “social butterfly.” Yet of the close to 700 Facebook friends you connect with regularly, you really...
Facebook’s Quiet Coup Opens A Door To Social Media Email Marketing
Recently, most of the social media world received a new email address without realizing it. The announcement was made by means of a single notice...
4 Factors That Impact Christian Media Time Buying
When it comes to media buying, it is important to recognize the differences that exist between the secular and Christian markets. Sure, a lot of the...
Effective Internet Marketing | Is Your Brand Moving With The Cheese?
If you know the context or even are familiar with the novel “Who Moved My Cheese”, then you know how to resolve the debate over inbound vs. outbound...
Using Social Media To Express Your Brand Personality
What is Brand Personality? Simply put, your brand personality is the collection of human qualities that describe your organization. While the idea...
Learning The Ropes | Church Media Programming Types
As you launch into your program, it is vital to know how the world of Christian television programming works. Before you get to media buying and...