“Branding” has become the hot buzzword in ministry circles. That is a good thing. Ministry leaders are discovering that by properly branding their...
Branding
How To Launch A New Engaging Social Platform From Scratch
Launching a new Facebook page is easy, but the systematic and strategic debut of a new social platform is a completely different discussion. We...
All Branding And Marketing Flows From Your Value Proposition
We see a lot of creative marketing campaigns these days, but there is one critical element that every successful campaign hinges on - the value...
Always Protect Your Brand Personality | Even In SEM Campaigns
Your brand personality is the face and the feel of your entire organization. It is the human-like traits and qualities that people experience...
Building Brand Awareness on Facebook | 5 Critical Tactics
Prevailing marketing wisdom tells you to go where your audience is. And if nearly every American who has a computer is on Facebook, then most of...
Are The Olympics Cultivating Creative Marketing Ideas?
If you have spent much time this year watching the Olympics, then you have probably seen a great deal of advertising that is themed around the...
What Are Your Strongest Brand Components?
Every brand has high points and low points. Each has brand components that are excellent, components that are good, and components that are not so...
Reconsidering Your Brand Strategy? Learn to Acknowledge Your Potential and Purpose
Whether it is a company, brand, or ministry, every organization goes through changes just like we do in our personal lives. As individuals we deal...
What Can Independence Day Tell Us About Brand Innovation?
Bonfires, nature hikes, fireworks, rising heat; each indicates very well that summer is in full swing. In the midst of the summer and the July 4th...
Effective Internet Marketing | Is Your Brand Moving With The Cheese?
If you know the context or even are familiar with the novel “Who Moved My Cheese”, then you know how to resolve the debate over inbound vs. outbound...