Defining your brand is a critical first step for any successful fundraising effort. It can be a tough process -- but it will make all the...
Branding
Consistency is Key for Your Ministry’s Brand
Ministries have more marketing channels and tools available to them than ever before. With all of these options, it is important to make sure your...
Four Things My Kids Taught Me About Branding
Summer has begun and Father’s Day is soon approaching. I have been thinking about what it means to be a father and how I (along with my wife) am...
The Fork in the Road
I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference...
Three Week Check Up
We are three weeks into 2014 and I just thought I’d ask — how are your New Year’s resolutions? According to a recent study, only 8 percent of...
Color Psychology in Logo Design
A logo is an important aspect to any company. It serves as the visual image of the company’s products, philosophies, brand, and identity. The...
What does a good logo look like?
A logo provides for quick identification of your brand. Do people recognize your organization from the first look at your logo? Having a logo that...
Print Is NOT Dead
As a part of the millennial generation I have grown up using technology. One of the hardest habits to break during graphic design classes was to...
Should My Company Have a Mascot?
Mascots are an effective way to brand your company and get people to remember you. While logos are a typical branding tool of marketing, mascots...
How Loyal Are You?
As I stand in the ice cream aisle of the local supermarket, I am looking for my one and only favorite brand of ice cream. Of course, all of the...
