Aggressive optimization has nothing to do with a hostile temperament, but it does involve being quick, decisive, and being willing to let go of any...
Digital
Is Your Social Campaign Prepared for 2017?
Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate,...
The Presidential Digital Transition: So, Now What?
As the presidential election came to a close we found that some of us were either ecstatic, angry, fearful, relieved, confused, or a combination of...
Has Your Social Media Following Reached Its Critical Mass?
What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite. It is a lesson learned...
3 Strategies for 3D Lead Nurturing
Turning a new email address into a brand advocate, donor, or customer requires more than just a few well-crafted emails. That is a one dimensional...
Ready, Set, Action!
James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important...
5 Things Mobile Users Always Want
When it comes to creating a good mobile experience the best thing you can do is think like a user and give them what they want. Sometimes what...
The Snapshot of SnapChat for Small Businesses
What social media platform is relatively new, has a yellow, ghost-shaped logo, and has virtually every teen and twenty-something in selfie overload?...
How to Increase Email Open Rates
Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much...
Is Your Lead Nurturing 3 Dimensional?
When most people think of lead nurturing they think of an automated email series sent to every new email address. And while that is a good tactic,...