Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much...
Digital
Is Your Lead Nurturing 3 Dimensional?
When most people think of lead nurturing they think of an automated email series sent to every new email address. And while that is a good tactic,...
Digital Advertising Success = Data + Intuition
We live in a world of big data, full of constantly updated information, more than we could hope to digest. In the digital media arena, everything...
Which Social Media Platform Is Right for Your Business?
These days, it seems the number of social media platforms are endless! Seeking professional relationships, there’s an app for that. Enjoy sharing...
Tips to Stay Current in Social Media
You finally have the hang of the newest social media site, then BOOM! In the blink of a Snapchat, something changes. Can you relate? Welcome to the...
Using Facebook’s EdgeRank Algorithm to Your Advantage
Ever notice how you may see a post, but other mutual friends did not? Timing of the post is not everything, there is a particular algorithm that...
3 Ways You Can Optimize Your Marketing For Mobile
It is easy to think that “a photo is a photo” and people’s reaction to that photo is the same regardless of where they see it. But truth be told,...
The Decline of Organic Reach: Instagram Introduces New Algorithm
Instagram took the social media world by storm when it introduced its image-centered platform. Now that it has been acquired by Facebook, it comes...
Getting Started with Website Content Strategy and Architecture
At the beginning of every website project there are two big questions you will soon be faced with: “What content should be included?” and “How...
The Generation That Will Change Your Marketing…Again!
When marketers think about utilizing technology to reach a particular generation, Millennials usually are the first to come to mind. Naturally so,...