In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of. This amounts to...
Digital
Three Retargeting Strategies To Maximize ROI
Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can...
Integrating LinkedIn Into Your Lead Generation Funnel
What is the first thing that comes to mind when you think of LinkedIn? For many, LinkedIn is the go-to-site when you seek employment. It is...
5 Micro Conversions That Precede A Digital Donation
When most people think about donor conversions they think about donations. And while that is certainly the end goal, there is a journey that most...
Take a Second Look at YouTube Marketing
Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But,...
Social Media Gaffes That Could Sink Your Organization
It is widely known and accepted that social media is one of the most powerful forms of communication today. With power this great also comes the...
The 3 “R’s” of Content
As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year...
Three Things Most People Don’t Know About Google AdWords
Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot...
7 Tips For Quickly Optimizing Digital Advertising
The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more....
5 Ways Your Digital Advertising Can Make You Smarter
Can advertising make you smarter? It’s not a trick question. Advertising is expensive and where that budget goes is determined by ROI metrics. But...