What is Brand Personality? Simply put, your brand personality is the collection of human qualities that describe your organization. While the idea...
Digital
Learning The Ropes | Church Media Programming Types
As you launch into your program, it is vital to know how the world of Christian television programming works. Before you get to media buying and...
Casting A Net For Followers Through Church Social Media
Social media takes every element of what it means to “be social”, amplifies it and expands it to accommodate a vast majority of a population who...
Use Google Analytics For Strategic Insight Into Your Keywords
For some, the phrase “Optimizing Keywords” is so intimidating and complex that mentally it gets lumped into the same categories as nuclear fission...
New Strategic Solutions For Conducting Market Research
If you are starting a new project, implementing a new outreach program, or planting a church in a new location, market research will help you make...
7 Step Guide To SEO Keyword Optimization: In Laymen’s Terms
Developing and optimizing keywords for SEO should be a major part of any organization’s web strategy, but most never get around to it because they...
Google yourself And Look At What Keywords Describe You
When you want to find something online, you “Google” it. But have you ever Googled your own business or non-profit to see how easy you are to...
Ford Motor Company is just learning how to do social media?
Maybe it's not too late for you.... We do a lot of work with clients on their social media, so we report on the latest trends and tips on a regular...
Valuing Facebook Fans: Engagement Quality Vs. Fan Quantity
The internet is abuzz with people talking about ROI and figuring out what the ROI of social media is. They are trying to determine the value of...
4 Tangible Benefits of Social Media In Inbound Marketing
There is a lot being said about social media and inbound marketing these days. Google it and you’ll notice that what is published every minute...