Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage...
Digital
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Is Your Digital Fundraising Specific Enough to Be Effective?
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage...
Is Your Website Caveman-Ready?
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first...
Think Like a Donor—And Reach Them Where They Are
Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid...
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...
Does Your Website Make a Great First Impression?
As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or...
How Many Facebook Ad Sets Do You Need?
When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a...
Charitable Solicitation Registration: Why Is It Important?
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital...
Social Media is Key for Nonprofits
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use...