In this age of digital advertising, data is readily available like never before. But it is easy to be lulled into a false sense of confidence in our...
Digital
In Digital Fundraising, Immediacy Is a Game Changer
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going...
When To Break The Rules | Facebook Fundraising Case Study
When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want...
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
Livestreaming—For Many Churches, It Is Baptism by Fire
The guidelines related to Coronavirus are seemingly changing by the hour, the latest being that for the next 30 days or more, non-essential...
Supercharge Your Donor Acquisition with Remarketing
Remarketing is the process of targeting users who have digitally viewed or interacted with some component of your brand. It is a pervasive digital...
The Inherent Power of White Space
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...
5 Ways To Improve Your Digital Cost Per Lead
Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially...
You Can Do It! Content Creation Tools for Non-Designers
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other...
Amplify Your Message By Building Your Digital Tribe
Every brand, organization, church, and ministry has a tribe. Your tribe is not just the people who buy from you or donate to you. They are the...