Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals....
Fundraising
How Your Fundraising Style Can Make You a Leader
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to...
The First-Party Future… Moving Beyond the Age of Facebook Ads
Love it or hate it, donor data is crucial to the success of your fundraising efforts. In a digital world, effectively collecting and using donor...
The Building Blocks of a Great Donation Page
We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another....
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Charitable Solicitation Registration: Why Is It Important?
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital...
The Single Most Important Key To Boosting Your Revenue
Often, I receive requests from nonprofits and ministries asking for help to acquire new donors. They are desperately looking for the next new...
Change in the Midst of a Crisis
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19...
In Digital Fundraising, Immediacy Is a Game Changer
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going...
7 Fundraising Metrics Every Nonprofit Should Track
When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS...