In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct...
Fundraising
3 Tips To Improve Your Email Deliverability
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications...
Branding Your Church’s Media Ministry
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach....
Bringing Donors Back to Life: Engaging Lapsed Donors
One inevitable truth about donors is that they eventually stop giving. You will have a certain percentage each year who fall into this category. ...
Which Is Better – Digital Donors Or Leads?
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has...
3 Tips For Fundraising On Facebook
It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising....
8 Tips For More Effective Email Appeals
Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities...
Look Back — Look Around — Look Ahead.
To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has...
9 Tips For A Compelling Fundraising Letter
Over the years of helping nonprofits and ministries raise money, I have learned some essential characteristics of successful fundraising letters to...
One Word For Successful Digital Fundraising
Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective....