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Three questions to determine your PR strategy

Three questions to determine your PR strategy

Word of mouth is the most powerful public relations in the world, and I view public relations as word of mouth on steroids. When a reporter uses their credibility and extensive storytelling platform to share about your ministry or nonprofit, it helps create a...
How To Promote Ministry Events Successfully

How To Promote Ministry Events Successfully

You have a great idea for your ministry. There is plenty of appeal, and the event scratches the right itch, a clearly defined need. But on game day, the numbers are underwhelming, people have not signed up, and all the food you ordered is going to the youth group....
Pitch Template: Media Relations Made Simple

Pitch Template: Media Relations Made Simple

Back when my kids were considerably younger, plug-and-play games were the best. No installation required. Just connect the game console to your TV set and, voila, you had an instant video monitor. When it comes to PR, a simple process to effectively reach the media...
Your Most Valuable Asset

Your Most Valuable Asset

Let us talk about your most valued asset for a minute. Am I talking about your leadership? They are crucial to the success of your organization. Or how about your staff? We need a great team who can work together toward common goals without worrying about who gets the...
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