When molehills become mountains and issues become crises, you wake up one day and ask, “How did we get here?” Often, it’s not the...
Public Relations
How To Promote Ministry Events Successfully
You have a great idea for your ministry. There is plenty of appeal, and the event scratches the right itch, a clearly defined need. But on game day,...
Pitch Template: Media Relations Made Simple
Back when my kids were considerably younger, plug-and-play games were the best. No installation required. Just connect the game console to your TV...
Your Most Valuable Asset
Let us talk about your most valued asset for a minute. Am I talking about your leadership? They are crucial to the success of your organization. Or...
PR: Word-of-Mouth on Steroids
As I savored my cinnamon raisin Belgian waffle at a local diner, it made me wonder why I had hardly ever visited this place. The food was great,...
Lost in Translation: Getting a Reporter’s Attention
Any article your organization produces can be used on your website, published in your newsletter, and sent out in emails, which are all great ways...
Easy ways to expand your reach
When I was a little bit younger (Ok, a great bit younger) and beginning to ponder work as a freelance writer, I had a conversation that opened my...
When the Crisis Comes
A crisis comes into the life of every business, nonprofit, and ministry. Sometimes, the crisis is one that can be handled internally, and...
Nailing the Interview
The PR practitioner’s bread and butter, the thing that we live for, is the ability to connect the media with stories that support the earned and...
Power of the Public Speaker
At its heart, public relations is sharing your brand’s story through earned and organic communication channels, whether that is an op-ed, a...
