Cable TV has been on a steady decline now for several years. Since movies and TV shows are accessible at your fingertips, experts are predicting...
Liane Palaschak
Facebook Heard the Call for Audio
My last blog post focused on how audio marketing is making a comeback. You can read it here:...
Audio Marketing Is Making a Comeback!
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving....
Nielsen Launches New TV Ratings System
Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to...
How to Leverage the Local Media for Your Nonprofit
We are living in a time when the media is playing a huge role in just about everything. Your local media is a tangible tool to get your nonprofit...
Happy Sweet 16, Facebook!
It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time...
Is Your TV Ministry Lacking Funds?
1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most...
Charitable Solicitation Registration: Why Is It Important?
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital...
Change in the Midst of a Crisis
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19...
Times are changing…Is your Church using Social Media?
Let’s face it. Times are changing. How does the church adapt without damaging the integrity of the gospel? What is the best way to communicate...