Times are changing…Is your Church using Social Media?

by Liane Palaschak | Sep 9, 2013 | Church Growth, Digital

Let’s face it.  Times are changing.  How does the church adapt without damaging the integrity of the gospel?  What is the best way to communicate with members and potential members?You said it!  Social Media!  Don’t get scared away, social media doesn’t have to be a scary thing. In fact, social media has been successfully helping churches reach out and communicate to many people in their community.

Why should my church jump on the Social Media bandwagon?

For Speed.  Just think how quick and easy it would be to post your event all over the internet and have it instantly sent to all your followers’ smart phones?  Now think how long it takes to make, print, and distribute fliers all across your community.  Sure, printed materials are great, but if you are looking to reach more people post it on your Facebook page, or tweet it to your Twitter followers.  Most people check their Facebook and Twitter accounts at least two times a day.  This should be reason enough to get your information on social media!

For relationships.  It may sound silly but sometimes people have an easier time striking up a conversation with someone through social media than in real life.  Having a church Facebook page or a Twitter account where people can go and meet other church members makes building relationships easier.  You feel like you have a connection to that person which will most likely lead to an in-person relationship.

For communication and connection.  Many people feel like being a fan of your church’s Facebook page or a Twitter follower keeps you connected to the church.  Eblasts and Facebook posts help alert people of upcoming events, sermons, or prayer requests.  Fans and followers can share your information and invite others to attend church or church events.

If you are a church and need some help starting social media, let us know.  We would be happy to help take away your fear!

Liane Palaschak
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