If we have learned anything from the past (almost) 2 years, it is that things change! Sometimes dramatically! Everything changed from how children...
Liane Palaschak
Streaming vs. Linear: Time to Rethink your Advertising Strategies
Due to the growth of streaming platforms, cable TV subscribers have been on a steady decline for the past few years. See more here (“Impending Doom...
Your Morning Routine Is Key to Success
Time management is a huge part of who we are at Infinity Concepts. Whether you are an executive director for a nonprofit, a ministry leader, or a...
The Impending Doom of Cable TV
Cable TV has been on a steady decline now for several years. Since movies and TV shows are accessible at your fingertips, experts are predicting...
Facebook Heard the Call for Audio
My last blog post focused on how audio marketing is making a comeback. You can read it here:...
Audio Marketing Is Making a Comeback!
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving....
Nielsen Launches New TV Ratings System
Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to...
How to Leverage the Local Media for Your Nonprofit
We are living in a time when the media is playing a huge role in just about everything. Your local media is a tangible tool to get your nonprofit...
Happy Sweet 16, Facebook!
It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time...
Is Your TV Ministry Lacking Funds?
1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most...