Cable TV has been on a steady decline now for several years. Since movies and TV shows are accessible at your fingertips, experts are predicting...
The Impending Doom of Cable TV
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Liane Palaschak
Facebook Heard the Call for Audio
My last blog post focused on how audio marketing is making a comeback. You can read it here:...
Audio Marketing Is Making a Comeback!
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving....
Nielsen Launches New TV Ratings System
Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to...
How to Leverage the Local Media for Your Nonprofit
We are living in a time when the media is playing a huge role in just about everything. Your local media is a tangible tool to get your nonprofit...
Happy Sweet 16, Facebook!
It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time...
Is Your TV Ministry Lacking Funds?
1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most...
Charitable Solicitation Registration: Why Is It Important?
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital...
Change in the Midst of a Crisis
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19...
Tips to Stay Current in Social Media
You finally have the hang of the newest social media site, then BOOM! In the blink of a Snapchat, something changes. Can you relate? Welcome to the...