Sorry, Boomers and Gen Zs, but social media is not going away anytime soon. In fact, the exact opposite has been happening for several years now. For most people, social media is engrained in them. Checking your social media accounts is most times the first thing people do.
So, whether you love it or hate it, you must embrace it.
Here are some things to watch out for to leverage your brand.
Keep your eyes on TikTok. TikTok is growing at a rapid speed and there are no signs of it slowing down. If you keep putting off learning about it, I hope this changes your mind. Short-form video content is becoming increasingly popular and TikTok is the place for it. Gone are the days when TikTok was just a platform for young people dancing to the latest fads. TikTok now has the ability for ads and business profiles that will do wonders for your brand.
Brands are also moving toward spending their ad dollars on some smaller networks. Along with TikTok, Instagram, Pinterest, and Snapchat are in the running. In fact, Pinterest says ads on their platform can generate twice the ROI compared to some other outlets. Facebook is still the king when it comes to ads, but considering the continuous changes Facebook has, it is not a bad idea to look around at other options.
Brands selling their products on social media is not new. However, in 2022 and beyond, purchasing your products directly through social media will become the new norm. Social commerce should be in your sales strategy or at least on your radar. Your goal is to create a seamless process for your shoppable posts. Eliminating clicks and switching to a website will help your conversion process.
Video content is currently and will remain the top engaging form of content. According to a study by Cisco, 82% of all online content will be video content. That alone should tell you how important video content is. However, short-form videos are now the way to go. Familiarizing yourself with Reels and Stories is now important.
Paid advertising is essential. It is no surprise that in 2022, organic reach has been in a steady decline. In fact, according to data from Hootsuite, organic reach on a Facebook post is slightly over 5%, which means more money will need to be considered for your campaigns.
As we progress further into 2022, more trends will start to emerge, and the list will continue to grow. Keeping ahead of all the latest advancements will ensure your brand will grow to its fullest potential.