Streaming vs. Linear: Time to Rethink your Advertising Strategies

by Liane Palaschak | Dec 17, 2021 | Media

Due to the growth of streaming platforms, cable TV subscribers have been on a steady decline for the past few years. See more here (“Impending Doom of Cable TV”).

As we approach 2022, advertising on streaming platforms is becoming the new norm for many advertisers looking for higher success rates. Since 2017, spending advertising dollars on linear TV has been steadily falling. It all makes sense because traditional TV was once the only option for advertisers to deliver visual messages to their viewers. However, all that changed with the introduction of streaming services. Streaming services are trending to be even more successful than TV ads ever were!

What are the major advantages of advertising on streaming platforms?

The number of platforms advertisers have to choose from. It seems like every week a new streaming service is being added into the mix. With a plethora of streaming options comes a ton of ad campaign options. This gives an advertiser the flexibility to choose the best streaming platform to fit their service or product.

More effective methods for advertisers to determine what is relevant to their target audience. With linear TV advertising, picking a slot or a show was all just taking an educated guess on viewership. Also, tracking users’ preferences was not much of an option. However, when advertising on streaming platforms, there are more specific measures that exist to help advertisers know what is relevant to their audience.

Why advertising on streaming platforms is rising?

You can reach more people. Using streaming platforms introduces a new and effective way to reach the younger generation. With video streaming platforms, advertisers can choose specific zones, or zip codes they want to target, while also choosing demographics like age, gender, location, and interests.

You can reach all types of screens. With linear advertising, you were only able to reach people via a TV set. With streaming platforms, you can reach people using many devices, such as smartphones, tablets, and connected TVs.

More flexibility and better reporting. Streaming platforms offer way more flexibility than linear TV does. Not only can you target based on demographics, but you have the option to target viewers with short or longer form videos and more. Also, viewing the results of your campaigns is accessible with the click of a button, which helps advertisers make better decisions.

Traditional TV advertising has always been a great way to reach large numbers of viewers and that is still true today! However, it may be a good time for your organization to take things to the next level with streaming platforms.

Let Infinity Concepts help you with all your media needs!
CLICK HERE or call us today at 724-733-1200.

Liane Palaschak
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