Cable TV has been on a steady decline now for several years. Since movies and TV shows are accessible at your fingertips, experts are predicting that by the end of 2021, cable could be knocking on death’s door.
The pandemic changed just about every aspect of our lives and entertaining ourselves is just one thing we needed to rethink. Subscribers have been abandoning cable TV for streaming alternatives at warp speed. According to eMarketer, in 2020 alone, over 6 million households cut the cord. Parks and Associates is predicting that 43% of all broadband households in the US alone will be switching to streaming services in the next 12 months.
Why ditch cable TV?
The number one reason people are ditching cable is the cost. Many complain that cable companies continually hike their rates year after year. Justifying paying for channels that are not being watched is another reason people are cutting the cord. Content was also another reason to drop cable TV, as the content that on-demand streaming services like Netflix, Disney+, Hulu, and Amazon Prime Video offer are superior.
Cutting the cable cord can seem overwhelming, especially to ministry leaders who utilize cable to reach their audience. However, cord cutting doesn’t have to be intimidating, because with the impending demise of cable, a ton of streaming content options were born. Roku, Amazon Fire, Apple TV, and Google TV are just a few where the audience is growing daily.
Using platforms like YouTube or Vimeo to distribute video content and adding video on-demand capabilities to your website are other ways ministry leaders can adapt to reach their audience.
Cord Cutting for many years was a myth, according to the cable industry, but it is now a real threat. As leaders, we need to adapt to take advantage of all these new ways to reach a growing audience. Infinity Concepts is here to help!
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