If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
Creative
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
The Power of Wow! How to Implement Word-of-Mouth Marketing
In a previous work life, I was the Director of Communications at a very large church. One of my many responsibilities was to promote attendance at...
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
The Inherent Power of White Space
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...
You Can Do It! Content Creation Tools for Non-Designers
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other...
Billboards 101
I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their...
Knowledge is Power…and Influence!
In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask...
Ready, Set, Action!
James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important...
Copywriting That Compels and Converts
What is copywriting and why is it essential? Copywriting is the art and science of writing direct-response copy that sells a product or service by...
