Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
Digital
The New “Easy” Button!
Rekindle the Romance: A Study in Unsubscribe Pages
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully...
Four Ways to Grow Your Email List Using Social Media Advertising
With the major changes in digital marketing and technology over the past decade, many expected the effectiveness of email marketing in fundraising...
What Is Podcasting Really? And Why Should Ministries Use It?
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a...
Essential iPhone Apps
Two years ago, I wrote a blog entitled What’s On Your iPhone, reviewing the apps I was using on my iPhone at that time. Most certainly, technology,...
The First-Party Future… Moving Beyond the Age of Facebook Ads
Love it or hate it, donor data is crucial to the success of your fundraising efforts. In a digital world, effectively collecting and using donor...
Is Your Cause Both Urgent and Important?
Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage...
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Is Your Digital Fundraising Specific Enough to Be Effective?
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage...
Is Your Website Caveman-Ready?
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first...
