When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want...
Fundraising
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
How to Not be the World’s Best Kept Secret
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this...
What is Donor Retention Rate and Why Is It Important?
New donor acquisition is an essential component of a healthy fundraising program. You always need a steady stream of fresh new donors, but it is...
Five Innovative Fundraising Ideas
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of...
Write a Successful Appeal Letter That Inspires Giving
Our agency has the privilege and responsibility to raise funds for organizations from around the world that do amazing work. We learn the...
The Importance of a Multi-Level Approach to Donor Development
I am always excited to hear from clients that our marketing expertise and strategic implementation have enhanced their fundraising efforts. I...
5 Tips to Boost Your Year-End Giving
Fall is in the air, and we will soon be breaking out the sweaters, enjoying our pumpkin spice lattes, and watching the beautiful change of the...
Foundations For The Future: Donor Acquisition AND Donor Retention
Every good structure is built on a strong foundation. Jesus even taught this in the Bible in Matthew – Chapter 7 and Luke – Chapter 6. When you...
The Difference Between a Giver and a Donor
After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of...