Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are...
Media
Happy Sweet 16, Facebook!
It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time...
Is Your Website Caveman-Ready?
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first...
Radio Continues to Be Resilient Even as It Changes
Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the...
Is Your TV Ministry Lacking Funds?
1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most...
Broadcast Television: Here to Stay … For Now
Broadcast television has gone through some volatile changes this year. Although we saw a large increase in viewership in March and April, the...
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...
Does Your Website Make a Great First Impression?
As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or...
More Than Just for TV Shows
As many businesses attempt to establish new normal office protocols, working from home with its attendant video conferencing is becoming more and...
Social Media is Key for Nonprofits
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use...