Paul McDonald

We hear so much in the news today about what seems to be the battle for our children’s souls. And it starts with their minds and their hearts....

Generation Z, those born between 1997 and 2012, consume media in very different ways from previous generations. Understanding a little of how they...

Over-the-Top television (or OTT) continues to grow and evolve as more and more viewers are making this option part of their overall media...

With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...

According to a recent Edison Share of Ear report, 18 percent, or nearly one in five Americans aged 13 and older, say they consume a podcast...

Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...

The popularity of podcasting continues to grow at a rapid rate. The Interactive Advertising Bureau forecasts podcasting will pull in more than $2...

As the options for new original programming grows exponentially and the number of streaming services increases, viewers are beginning to express...

Streaming television is quickly moving to front and center as one of the fastest growing media types. In the last year, the number of over-the-top...

There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...