by Paul McDonald | Oct 8, 2021 | Media
With all the hype about podcasting, it seems everyone has a podcast these days. And, as the number of existing podcasts has surpassed two million, that feels fairly accurate. So, how do you make your podcast stand out in the crowd? How do you find an audience? How do...
by Paul McDonald | Aug 6, 2021 | Media
According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem very impressive. Yet, if you have an ear on the pulse of our current culture, podcasting seems to be the biggest thing...
by Paul McDonald | Jun 18, 2021 | Marketing, Media
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the pandemic. Several trends have appeared that are paving the way to determine new plans for the future. Nielsen just recently...
by Paul McDonald | Apr 23, 2021 | Media
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a special place top of mind when it comes to OOH advertising, the availability of so many other options now make this...
by Paul McDonald | Feb 26, 2021 | Media
Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had grown steadily over the last few years, but now it is becoming a tsunami. And that likely will not change once life returns...
