Lessons Learned from the Pandemic

by Paul McDonald | Jun 18, 2021 | Marketing, Media

As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the pandemic. Several trends have appeared that are paving the way to determine new plans for the future. Nielsen just recently...

The Possibilities for Out-of-Home Advertising

by Paul McDonald | Apr 23, 2021 | Media

It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a special place top of mind when it comes to OOH advertising, the availability of so many other options now make this...

Streaming Television Is the Future

by Paul McDonald | Feb 26, 2021 | Media

Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had grown steadily over the last few years, but now it is becoming a tsunami. And that likely will not change once life returns...

The Growing Phenomenon of Podcasting

by Paul McDonald | Jan 15, 2021 | Media

Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are scrambling to create their own podcast divisions and advertisers are taking more notice than ever before. What’s behind this...

Radio Continues to Be Resilient Even as It Changes

by Paul McDonald | Nov 20, 2020 | Media

Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the growth of digital, radio once again, along with other “legacy” media, was written off. But radio continues to survive...