Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...
Why Does Radio Continue to Dominate?
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Paul McDonald
Podcasting’s Growing Pains
The popularity of podcasting continues to grow at a rapid rate. The Interactive Advertising Bureau forecasts podcasting will pull in more than $2...
Streaming Television’s New Dilemma
As the options for new original programming grows exponentially and the number of streaming services increases, viewers are beginning to express...
Streaming TV Steamrolls the Competition
Streaming television is quickly moving to front and center as one of the fastest growing media types. In the last year, the number of over-the-top...
A New Generation of Consumers
There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...
Improvements in Closed Captioning?
As more and more video creators are embracing closed captioning and other related services, they are developing new methods to produce them. The...
Four More Things You Should Know About Podcasting
With all the hype about podcasting, it seems everyone has a podcast these days. And, as the number of existing podcasts has surpassed two million,...
The State of Podcasting: Is It All Hype?
According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem...
Lessons Learned from the Pandemic
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the...
The Possibilities for Out-of-Home Advertising
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a...