Author: Paul McDonald

Podcast Trends During a Pandemic

At the beginning of this year, podcasting was projected to be one of the hottest new media. After experiencing a half dozen years of 20% annual growth, this was going to be the year for some milestones to be achieved. And then came the coronavirus. With

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Television Viewing Habits Change with Coronavirus

With medical quarantines and government-mandated sequestering, more and more of us are at home for longer hours, so the natural inclination is to turn to our electronic devices. We’re especially looking at news stories right now so that we can see the latest thing that’s

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The Power of Americans Age 50-plus

In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the 50-plus age group myself, I contend that the older audience might be the better group to consider targeting. I recently came across

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Four Reasons to Consider Print Advertising

For a while now, many have said that print is dead. Recently, I have been hearing a lot of buzz that claims the opposite. Let’s look at some facts. First, what is the state of magazines today? There are over 160,000 magazines being published somewhere in

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Six Reasons You Should Consider Podcast Advertising

What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.  Basically, it

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The Changing Face of Media

There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence

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Advertising Is Becoming Increasingly Personal

As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and hyper-targeting. As we enter this “brave new world” of personalized advertising, we’re beginning to see some amazing—and potentially disturbing—things. Addressable advertising simply means delivering household-specific advertising based

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Television Audience Fragmentation

As new technologies emerge and become more mainstream, video viewing audiences are becoming more and more fragmented. What this means is that it is becoming harder and harder to reach a broad audience with your message. According to a recent Nielsen Total Audience Report, US adults

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Television Programming Content Drives Viewers

Television, no matter what platform it is viewed on, is still a significant player in the media landscape. And, I believe the driver behind any television success is programming content. I was looking at some data recently regarding total number of scripted television shows being produced.

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