Paul McDonald

With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...

According to a recent Edison Share of Ear report, 18 percent, or nearly one in five Americans aged 13 and older, say they consume a podcast...

Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...

The popularity of podcasting continues to grow at a rapid rate. The Interactive Advertising Bureau forecasts podcasting will pull in more than $2...

As the options for new original programming grows exponentially and the number of streaming services increases, viewers are beginning to express...

Streaming television is quickly moving to front and center as one of the fastest growing media types. In the last year, the number of over-the-top...

There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...

As more and more video creators are embracing closed captioning and other related services, they are developing new methods to produce them. The...

With all the hype about podcasting, it seems everyone has a podcast these days. And, as the number of existing podcasts has surpassed two million,...

According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem...