Every brand, organization, church, and ministry has a tribe. Your tribe is not just the people who buy from you or donate to you. They are the...
Digital
America’s Changing Religious Landscape
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many...
Get Picture Perfect Results with the Right Image File
Are you perplexed by file names like JPEG, PNG, or TIFF? Unsure about where and when to use them? While there may seem to be an overwhelming variety...
Six Reasons You Should Consider Podcast Advertising
What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or...
3 Ways To Boost Your Digital Acquisition Creativity
When it comes to acquisition, be it donors or leads, the biggest challenge is that organizations get comfortable and begin to think less creatively...
Fonts Matter: Fall In Love with the Right Type
I remember as a teenager asking my parents to recount the story of how they met and fell in love. The story itself is quite the comedy of errors,...
Addressable Television Advertising… What Is It and How Does It Work?
Addressable television advertising is the ability to show different ads to different households while they are watching the same program. Ads are...
15 Seconds — Or Less
There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to...
Free Ways to Boost Facebook Post Engagement
Like it or not, social media is here to stay. And if your business, ministry, or organization utilizes it to grow and engage your audience, chances...
The Changing Face of Media
There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be...