You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market...
Digital
Advertising Is Becoming Increasingly Personal
As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and...
3 Tips To Improve Your Email Deliverability
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications...
3 Top Social Media Trends to Consider in 2019
Trends. They’re ever-changing and imitating them doesn’t guarantee success. In reality, the only trend you need to follow consistently—especially in...
Which Is Better – Digital Donors Or Leads?
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has...
How Leaders Should Utilize Social Media
There is no question that social media is an invaluable tool to every organization. If you are not communicating with your audience and regularly...
3 Tips For Fundraising On Facebook
It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising....
4 Simple Methods to Brand Your Social Media Content
You have probably heard this one before, but if you have not, say it with me: Content is king. I know, it is a bit hackneyed, but it has not lost...
One Word For Successful Digital Fundraising
Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective....
Supercharge Your Digital Fundraising By Being Timely
An effective fundraising strategy always requires ongoing and consistent communication to the donors. However, in our dynamic culture, unfolding...