If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your...
Media
Acquire Your Own All-Access Credential
The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If...
How Digital Changes Media Relations
It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations...
4 ELEMENTS TO A SUCCESSFUL CHRISTIAN TV PROGRAM
Phil Cooke recently wrote a blog (https://www.philcooke.com/should-churches-produce-tv-programs/) regarding whether or not churches should produce...
Consistency is Key for Your Ministry’s Brand
Ministries have more marketing channels and tools available to them than ever before. With all of these options, it is important to make sure your...
5 Steps to VBS Success
It’s that time of year. Summer is in full swing, and so are an abundant amount of VBS posters lining your sidewalks. Perhaps it’s time to re-think...
Are You Able To Unplug?
This year on March 7 we celebrated National Day of Unplugging. I only heard about it that day, so I was not able to participate this year. But next...
Christian Digital Media in 2014
2014 is upon us. While we haven’t adjusted to writing this year’s date, we in marketing and media are well accustomed to at least one promise of...
Why should churches stream live services?
“I can’t go to church today because I have to stay home and take care of my sick niece.” Does this or a similar story sound familiar? I’m not the...
3 ways to truly measure the impact of Christian television
For all the talk about ratings and market share, measuring the impact of Christian television comes down to gauging response on two fronts: changed...
