What is Brand Personality? Simply put, your brand personality is the collection of human qualities that describe your organization. While the idea...
Branding
Your Success is Found in Your Brand Uniqueness
Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go...
What is a Brand, Really?: Discover Your Brand Identity
Every organization has a brand. Your brand is NOT your logo — it is NOT your graphic look — it is NOT your name or slogan. Your brand IS what other...
Morning Memo: Measuring the Height of a Brand
For years I have enjoyed the writing and musings of Roy H. Williams, author of the Wizard of Ads. This morning I was delighted to find that Roy and...
A Brand Is Like A Cup Of Coffee
I love coffee. I’ve loved coffee ever since I was a kid. I started drinking coffee when I was in grade school and after all these years - I still...
The Dirty Little Secret About Branding
I have a secret to share with you … branding always happens! It doesn’t matter whether you think about, whether you care about it, whether you work...
Marketing or Public Relations: What Do They Mean For Today?
I am often asked, “What is the difference between marketing and public relations (PR)?” PR is about managing perception and developing...
Branding Is More Than A Logo
To a lot of people, there are no major differences between a brand and a logo. In reality though, that is almost like saying that there is no...
Branding, Marketing, Advertising and PR from a young man’s perspective
We are often asked to explain the difference Between Advertising, Direct Marketing, Telemarketing, Public Relations, and Brand Recognition? Perhaps...
You can get the slides from Mark’s presentation
Pioneer Branding: Crossing the Digital Frontier No self-respecting pioneer would venture into unknown territory without the appropriate tools and...