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Understanding the Google Ads Grant Program

Understanding the Google Ads Grant Program

The Google Ads Grant provides nonprofits with free credit to run search-only ads on Google. These ads appear in search results when someone types in keywords related to your mission, programs, or services. The program is designed to help nonprofits increase awareness,...
Why Donor Retention Matters

Why Donor Retention Matters

The average donor retention rate in 2024 was just 42.9 percent, meaning 57.1 percent of donors did not give again. That is a staggering number, yet that is the industry standard. This is called attrition. This means if your donor base is 6,000 names, you can expect to...
How to Implement Donor Partner Programs

How to Implement Donor Partner Programs

For nonprofits, implementing partner programs can significantly enhance donor engagement and impact. These programs are designed to create stronger bonds between the organization and its supporters, transforming donors from passive contributors to active participants...
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