People don’t just want to be reached—they want to be invited. The right lead magnet does more than collect names; it opens the door to genuine...
Haley Mollica
Understanding the Google Ads Grant Program
The Google Ads Grant provides nonprofits with free credit to run search-only ads on Google. These ads appear in search results when someone types in...
Why Donor Retention Matters
The average donor retention rate in 2024 was just 42.9 percent, meaning 57.1 percent of donors did not give again. That is a staggering number, yet...
Choosing the Right Marketing Consultant for Your Nonprofit
Whether you are growing your donor base, increasing awareness, or driving engagement for your cause, a well-crafted marketing strategy is essential....
How to Implement Donor Partner Programs
For nonprofits, implementing partner programs can significantly enhance donor engagement and impact. These programs are designed to create stronger...
Revitalize Your Nonprofit: Modernize Your Brand to Stay Relevant Across Generations
Branding is critical for any organization to remain relevant and engaged with supporters. However, faith-based organizations often find it...
Implementing a CRM System for Effective Donor Management
In the ever-evolving landscape of nonprofit organizations, managing donor relationships effectively is crucial for sustaining and growing support....
Unwavering Ministry Vision: Maintaining Engagement and Support
Maintaining momentum and donor enthusiasm for your ministry’s vision can be challenging, particularly as situations evolve and obstacles arise. Over...
What Your Donor Experience Says about Your Ministry
Donors are the lifeblood that fuels the mission and vision of nonprofits and ministries. The interaction between a ministry and its donors—often...
Striking a Balance: Quality vs. Quantity in Campaign Responses
In the dynamic world of marketing, the quest for effective strategies often boils down to a fundamental choice: quality or quantity. As marketers,...
