Insights from our Experts

Owning Your Market Position

“Avis is only No.2 in rent-a-cars. So why go with us? We try harder… ” In the early 60’s, Avis turned its floundering company around with this new...

Building Effective Teams

At the recent conference where I have been speaking, I noticed that a lot of the conversation has revolved around building effective teams. Since...

Do You Speak Consumerese?

How well do you know your audience? How well do you truly know what they need? My favorite way to illustrate this point is by using the example of...

The Future of Media

At the National Religious Broadcasters (NRB) annual convention in Nashville, Tennessee, our president, Mark Dreistadt, took part in a fascinating...