Is Your Campaign Holding Its Proper Alignment?

by Infinity Concepts | Nov 29, 2016 | Leadership, Public Relations

Our spines, when aligned properly are freed to support our bodies to be their most effective. Blood flow is strong, nerves are functioning in an appropriate manner, and our pain points are a thing of the past.

Though sometimes controversial, it is believed that through chiropractic care, our spines are put in a position so that there is no interference with the nervous system, which in turn controls the function of virtually every cell, tissue, organ, and system of the body.

A perfectly aligned spine is a lot like the perfect campaign. When all facets of the campaign are working in flawless alignment, magic happens.

Unfortunately, in many organizations, their departments are in a silo, working independently of each other. Sure, they have meetings, or discuss what the other hand is doing, but there isn’t a true sharing of information and strategy.

Just like each vertebra, everything from your social media, to public relations, email, appeal letters, and name acquisition need to work together. A uniform look, feel and of course, messaging areall key to telling your story and engaging others to come alongside you in this journey.

If just one part of your campaign isn’t working in conjunction with the others, it can severely damage the outcome, or cause other portions to perform poorly.

By putting in time and effort on the front end of the process, you are able to simply implement maintenance check ups throughout the campaign as a way of keeping on track. Though we are not able to scrap our spines and start over when they aren’t performing to an optimal level, we should look to them as a guide for our workflow and processes to get the most out of our outreach efforts.



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