Although it is not considered a part of Public Relations, Influencer Marketing certainly has a place within an organization or brand’s PR strategy. Influencer marketing is a type of marketing that uses product endorsements and mentions by influencers or individuals to reach a broader audience. Influencers have a strong following and established level of trust within their targeted audience or niche.
Two of the key components in Public Relations are trust and authenticity. As we build successful relationships with our target audience, it is important that our message, communication, and perception be trustworthy and authentic.
So, who better to convey a message or endorse a brand than a trusted influencer with a dedicated social following? Here are some ways in which your organization can utilize Influencer Marketing as part of your PR Strategy:
Influencers invest years building a relationship with their audience. Many are not afraid to be raw, real, and honest with their audience. It is their vulnerability and authenticity that helps to build a relationship with their audience and creates a level of trust. Even though they have never met the influencer, an emotional bond is established. That bond can quickly create loyalty and sway decisions. People are more inclined to try a new product or believe in a brand message if someone they view as trustworthy endorses it.
Potential Increase in Audience
Influencers’ reach through social media is high. Any product they choose to endorse or message they share is almost guaranteed to be seen by thousands, if not millions, of people. An influencer meets their audience exactly where they are with a common interest, especially when it comes to social and lifestyle trends or entertainment. An influencer just might help you reach an audience with your message that you previously had not considered or been able to reach through other media.
Communicate Your Message in Real Time
Social media happens in real time through many livestream videos or posts. Influencers also use YouTube to post content and tell their stories. This is all word-of-mouth style digital marketing that is widely successful. Not everyone watches television or reads magazines or a newspaper anymore. Or, if they do, they rely heavily on social media outlets for the most up-to-date news stories, current events, and product reviews. Influencer marketing allows you to reach your target audience quickly and effectively. In turn, your audience can comment and ask questions that only add to the overall conversation.
For stronger relationships with your audience, consider the use of Influencer Marketing as part of your overall PR strategy.
If you are interested in Public Relations strategy or consultation to help protect your brand,
Infinity Concepts is here to help. Contact us today!