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The Digital Sibling to Direct Mail

by | Feb 25, 2022 | Digital, Marketing

Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation strategy. They extend your reach, attract your target audience, and increase the size of your database. These potential customers are “hand-raisers.” They have asked to be sent information relating to the interest, roles and demographics that they provided to the email marketing vendor.

If you are familiar with direct mail, then think of Email Marketing as the digital sibling to direct mail but the older, wiser sibling who knows more and will tell you more. Insights from email marketing tell you how many people opened your email and clicked on the different links.

With email marketing you can reach a selected group of audiences. With our robust database of pastors, church leaders, and Christian consumers, we can work with you to find the most relevant and engaged audience for your message.

In email marketing, less is more. Most people are using their smartphone to check email, so mobile friendliness must be top of mind. A 600 x 600 creative size is ideal—any wider and your message isn’t fully on the screen when they open your email.

Your message should be compelling—with a call to action, an ask or offer, and even the option to sign up for your email list.

Keep the email clean and direct. Encourage the user to click for more information. Give them a reason to want to click through to your website to learn more details.

Email marketing is a great, targeted way to reach a new audience. With the right targeting, right messaging, and the right timing, your email will be opened and drive engagement with your brand.

If you are interested in reaching the right audience to generate valuable exposure 
to your mission and brand, Infinity Concepts is here to help. Contact us today!