A crisis comes into the life of every business, nonprofit, and ministry. Sometimes, the crisis is one that can be handled internally, and...
Clem Boyd
Nailing the Interview
The PR practitioner’s bread and butter, the thing that we live for, is the ability to connect the media with stories that support the earned and...
Power of the Public Speaker
At its heart, public relations is sharing your brand’s story through earned and organic communication channels, whether that is an op-ed, a...
How to Be Your Organization’s Top Journalist
For those in the media, public relations can seem like a dream. No (apparent) daily deadlines, no bureaucrats to navigate in the search for truth,...
Is Your Spokesperson Ready for the PR Wave?
A PR campaign produces a wave of wonderful results, from increased awareness to building credibility, increased website traffic, new content for...
PR Numbers—Grounded or Out of This World?
Public relations is a world of words orbited by numbers. But which numbers give your PR endeavors gravity? One important measurement is related to...
Create Hunger with Your PR Words
Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...
Making Friends with the Media
Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...
