In today’s crowded digital landscape, your audience encounters hundreds of messages every day. For Christian ministries, nonprofits, and...
Joel Rishel
How Social Proof Widgets Build Trust for Christian Nonprofits
In a world where trust is currency, Christian nonprofits face both unique opportunities and challenges in cultivating donor confidence. While...
Step Up: 5 Ways to Lead with Integrity and Impact
Congratulations on landing that managerial job or being promoted to a leadership role! Perhaps you are going to get a new office. The accountability...
Master the Art of Ministry Email Newsletters
Effective communication is critical for keeping your church’s or ministry’s community engaged and informed. The tool for the job, providing a direct...
Is A/B Testing Still Effective in 2025?
A/B testing, the practice of comparing two versions of a webpage, email, or ad to see which performs better, has long been a go-to strategy in...
What To Do When an Email Tanks
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results...
Crucial Digital Fundraising Strategies for Christian Organizations
In an age where digital presence is crucial, Christian organizations must leverage online platforms to boost their fundraising efforts. The...
Crafting the Perfect Email Subject Line
Would you like to boost the open rate of every email you send? There are several factors that determine the open rate of your email sends—timing,...
Striking the Balance Between Ministry and Marketplace
Ask pastors if their church is a business or a ministry, and most will answer ministry without a moment’s hesitation. It is understandable, of...
The Importance of QR Codes in Marketing
The first time I saw a QR Code was in 2010. I thought it was a brand-new invention. I didn’t realize at the time that the Quick Response—or QR...
