When it comes to fundraising, search engine optimization (SEO) is a high-interest topic. There are generally two schools of thought: a focus on SEO...
George Konetes
What Does Optimization Really Mean in Digital Fundraising?
Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This...
How Seasonality Affects Facebook Fundraising
Fundraising depends on reaching people with the right message at the right time. Seasonality has long been understood to impact giving because...
Using SEO For The Sake Of Direct Traffic
Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but...
The Path to Caring About Your Cause
Your cause matters, a lot. You are changing lives and the people that support you are vested partners of a work they are passionate about. But how...
What Is a Strategy?
If there is one big overused and misused word I hear on a regular basis, it is “strategy.” This term is thrown around loosely and used in many...
7 Tips for Ministries to Use YouTube Well
YouTube is one of the largest media platforms in the world and offers many opportunities to nonprofits. But to get traction on YouTube, the platform...
Fundraising Video Has to Be Expensive, Right?
Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped...
