Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid...
George Konetes
How Many Facebook Ad Sets Do You Need?
When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a...
Is Your Digital Advertising Data Descriptive or Predictive?
In this age of digital advertising, data is readily available like never before. But it is easy to be lulled into a false sense of confidence in our...
In Digital Fundraising, Immediacy Is a Game Changer
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going...
When To Break The Rules | Facebook Fundraising Case Study
When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want...
Supercharge Your Donor Acquisition with Remarketing
Remarketing is the process of targeting users who have digitally viewed or interacted with some component of your brand. It is a pervasive digital...
5 Ways To Improve Your Digital Cost Per Lead
Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially...
Amplify Your Message By Building Your Digital Tribe
Every brand, organization, church, and ministry has a tribe. Your tribe is not just the people who buy from you or donate to you. They are the...
Developing the Social Skills Needed For Social Media
All too often businesses decide to jump on board with social media and assign someone to start a Twitter feed or a Facebook page. To a learned...
Ideas Are Like Diamonds — Even the Best Need Some Work to Shine
A great idea can change a company, an industry, and even history. Ideas are some of the most precious things that we have. Every great invention,...
