There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to...
George Konetes
Is Your Digital Acquisition Data Telling A Story?
Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the...
3 Tips To Improve Your Email Deliverability
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications...
Which Is Better – Digital Donors Or Leads?
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has...
3 Tips For Fundraising On Facebook
It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising....
8 Tips For More Effective Email Appeals
Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities...
One Word For Successful Digital Fundraising
Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective....
Supercharge Your Digital Fundraising By Being Timely
An effective fundraising strategy always requires ongoing and consistent communication to the donors. However, in our dynamic culture, unfolding...
3 Tips for Better Online Fundraising
One of the biggest obstacles to innovation is success. When we find something that works, we tend to stick to it and stop looking for new ideas. If...
Digital Micro-Donations 101
Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more...