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Can You Raise Money With SEO?

Can You Raise Money With SEO?

When it comes to fundraising, search engine optimization (SEO) is a high-interest topic. There are generally two schools of thought: a focus on SEO to raise money or ignoring SEO because it has no impact on fundraising. Neither view is particularly strategic nor true...
How Seasonality Affects Facebook Fundraising

How Seasonality Affects Facebook Fundraising

Fundraising depends on reaching people with the right message at the right time. Seasonality has long been understood to impact giving because people have different demands on their attention and resources at different times of the year. But not all conventional...
Using SEO For The Sake Of Direct Traffic

Using SEO For The Sake Of Direct Traffic

Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but don’t know who you are. It’s used when “searches” are involved. It is accepted wisdom that direct website traffic is not...
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