What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...
Mark Dreistadt
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
Success in 2020: 5 Steps To Achieve Your Personal Vision
In addition to marking the New Year, 2020 also represents the start of a new decade. There is no better time to unleash dreams and benchmark...
Foundations For The Future: Donor Acquisition AND Donor Retention
Every good structure is built on a strong foundation. Jesus even taught this in the Bible in Matthew – Chapter 7 and Luke – Chapter 6. When you...
10 Reasons Why People Stop Giving
Every organization loses donors. Not every organization will admit it, but it is true. There are a finite number of reasons why people who once...
4 STEPS TO DEFINING YOUR NON-PROFIT BRAND
Defining your brand is a critical first step for any successful fundraising effort. It can be a tough process -- but it will make all the...
The Fork in the Road
I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference...
