In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the...
Media
Are You Making the Most of Closed Captioning?
Over the past few weeks, I have been in several public places that had monitors showing television programming, however the sound was either low or...
Billboards 101
I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their...
Don’t Discount Traditional Media Too Quickly
With all the media options available today for promoting your product or ministry, it can become overwhelming trying to figure out what will give...
Buying Christian Television Airtime
When it comes to buying media, many of the rules that apply to mainstream media don’t fit with effectively planning and executing a media buy in the...