Expert Insights
Always Protect Your Brand Personality | Even In SEM Campaigns
Your brand personality is the face and the feel of your entire organization. It is the human-like traits and qualities that people experience...
Facebook Ads Vs. Google Ads | Online Marketing Strategies
There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that...
Building Brand Awareness on Facebook | 5 Critical Tactics
Prevailing marketing wisdom tells you to go where your audience is. And if nearly every American who has a computer is on Facebook, then most of...
Simplicity Is Critical In Creative Marketing
Have you ever engaged with a really fancy marketing campaign but got stuck or lost after a few moments? I know I have, and rarely have I stuck...
Context is Key To Mobile Marketing Management
Many of us are accepting of change; others maybe not so much. However, I have always considered myself to be one of those people willing and ready...
What Is Your Bounce Rate? Refining Your Internet Marketing System
Bounce rate is a sticky subject for some people because it is almost always higher than you intuitively want it to be. But as I’ve learned,...
Are The Olympics Cultivating Creative Marketing Ideas?
If you have spent much time this year watching the Olympics, then you have probably seen a great deal of advertising that is themed around the...
What Leaders Can Learn From Gabby Douglas
U.S. Olympian Gabby Douglas achieved Gold Medal success at the London 2012 Olympic Games this past week. Her journey provides valuable insight for...
Expressing A Strategic Value Proposition with Google Ads
If you have any experience with Google Ads (formerly Google AdWords) then you probably know at least two things. It is very easy to get started...
Public Relations Networking Begins With An Event Strategy
Of course, one thing that is always certain in our lives is transition. When we grow as individuals, time and place often comes to separate us from...