If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
Branding
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Your Brand Is Talking—What Is It Saying?
Let me briefly talk to you about the brand I know best … Infinity Concepts is an integrated brand communications agency that helps organizations...
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
Empathetic Marketing: Vital Insights for 2023
In marketing, business, and life we are always working with real people. Sometimes it’s humans interacting with human ideas, humans buying...
Branding in 3D
A recent study said that 1000 selfies are posted to Instagram every 10 seconds. 93 million selfies are taken each day. The equivalent of 2,583,333...
3 Keys to Developing an Awesome Brand
A while back, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him...
Is Your Website Caveman-Ready?
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first...