In today’s digital age, creating and sustaining an online social media presence for your nonprofit, ministry, or business has never been more...
Digital
Every Digital Campaign Has a Research Cost
When you are considering a new product, fundraising, or service campaign, you likely account for things like the audience, messaging, and conversion...
Interactive Content—Your New Favorite Tool!
As social beings, we are constantly looking for ways to be included, valued, and heard. Because of this innate need, interactive content has emerged...
E-Newsletter Secrets: How Publishers Can Increase Readership and Subscriptions
As a presenter at the Evangelical Press Association’s Christian Media Convention, I had the opportunity to lead a workshop that focused on the...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Crafting a Marketing and Communications Plan for Your Next Project
Whether you are a nonprofit or ministry trying to raise money for your next capital campaign or communicate with your existing supporters about a...
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
The Role of the Communications Calendar in Your Email Marketing Strategy
Let’s face it: we live and breathe by our calendars. Penciling in after-school soccer practice, oil changes, doctors’ appointments,...
Website Accessibility and Compliance for Nonprofits
Are you aware of web accessibility standards? Is your website ADA and WCAG compliant? For many, web accessibility is a new concept and chances are,...
Incorporating the E-Newsletter into Your Marketing Mix
Email marketing is a powerful tool in your marketing toolbox and when used appropriately, it has the potential to help grow your nonprofit or...