Digital

How to Avoid the SPAM Folder

Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and stories that your supporters help make happen, and gives you an opportunity to say “THANK YOU!” There are multiple ways you can communicate with your

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Six Reasons You Should Consider Podcast Advertising

What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.  Basically, it

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15 Seconds — Or Less

There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the

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Free Ways to Boost Facebook Post Engagement

Like it or not, social media is here to stay. And if your business, ministry, or organization utilizes it to grow and engage your audience, chances are you have asked the question about whether it is worth the investment of a portion of your marketing

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The Changing Face of Media

There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence

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Is Your Digital Acquisition Data Telling A Story?

Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the campaign was not effective and should be discontinued. The bottom line numbers were clear, but I wanted to know what wasn’t working.

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Social Media Post Design That Engages

You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the

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