Generation Z, those born between 1997 and 2012, consume media in very different ways from previous generations. Understanding a little of how they...
Media
Some 2023 Trends for OTT
Over-the-Top television (or OTT) continues to grow and evolve as more and more viewers are making this option part of their overall media...
Diversity Should Include Those Who Are 50-Plus
With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...
Some New Trends in Podcasting
According to a recent Edison Share of Ear report, 18 percent, or nearly one in five Americans aged 13 and older, say they consume a podcast...
Why Does Radio Continue to Dominate?
Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...
Digital Divide? How Evangelicals Use Media Both Familiar and Surprising
Infinity Concepts released an insightful research report:Media Matters: Evangelicals and the Media. This report is the result of a research study...
Podcasting’s Growing Pains
The popularity of podcasting continues to grow at a rapid rate. The Interactive Advertising Bureau forecasts podcasting will pull in more than $2...
Streaming Television’s New Dilemma
As the options for new original programming grows exponentially and the number of streaming services increases, viewers are beginning to express...