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The Value of Teamwork

The Value of Teamwork

This past weekend my 10-year-old daughter had her first basketball tournament. Watching the girls play made me realize how being on a team at a young age is so valuable for adult life. When kids work together as a team, they learn strong skills that can be carried...
Diversity Should Include Those Who Are 50-Plus

Diversity Should Include Those Who Are 50-Plus

With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is more hype than reality: while the 50-plus demographic makes up approximately 50 percent of all consumer purchases, only...

Set Free Partners with Infinity Concepts

EXPORT, PENNSYLVANIA – Infinity Concepts, a brand-communications agency in Export, Pennsylvania, announces its new client, Set Free, a U.S.-based ministry serving Africa and South Asia. Since 2002, Set Free has provided more than two million people with access to...
Email Is Still King for Courting the Media

Email Is Still King for Courting the Media

Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main forms of communication. And that’s true for journalists as well. We might imagine that cutting-edge reporters in the...
Infinity Concepts