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Make SMALL Work While You Grow

Make SMALL Work While You Grow

Every large organization had to start somewhere. And in those small beginnings were strategic plans, sacrifices, and focused efforts that brought them their growth and success. Here are five keys to focusing your efforts while you are building toward growth. 1. Get...
Printed Books Just Won’t Die

Printed Books Just Won’t Die

Given the rise in digital book publishing and alternate sources of entertainment and information through multimedia, many people have speculated that printed books are headed for the trash heap. A decade or so ago, the trajectory of physical books showed signs of...
Break the Bad Habit of Recycled Ministry Content

Break the Bad Habit of Recycled Ministry Content

The definition of recycled content is to use content created for one setting, like a blog, a sermon, or a letter and reuse it for another setting, like an advertisement, a podcast, or an email. The idea of recycling content for nonprofits in general is not a bad one,...
Is Your Spokesperson Ready for the PR Wave?

Is Your Spokesperson Ready for the PR Wave?

A PR campaign produces a wave of wonderful results, from increased awareness to building credibility, increased website traffic, new content for social channels, and perhaps a corresponding bump to your giving. But who will surf the swell of TV, radio, print, and...
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