Expert Insights
Unbridle Your Fundraising Successes
Success does not always come quickly or easily in fundraising, and it is often the result of testing and optimization. Because of the systematic...
Two Crucial Commandments that Prevent Issues from Toppling into Crises
When molehills become mountains and issues become crises, you wake up one day and ask, “How did we get here?” Often, it’s not the...
What Role Does AI Play in Faith-Based Digital Marketing?
Artificial Intelligence (AI) and ChatGPT have the ability to reshape how your organization can connect with people. For ministries, nonprofits, and...
How To Promote Ministry Events Successfully
You have a great idea for your ministry. There is plenty of appeal, and the event scratches the right itch, a clearly defined need. But on game day,...
The Story That Keeps Donors Coming Back
In nonprofit communications, it is easy to assume the answer to donor drop-off is more: more emails, more data, more urgency. But year-over-year,...
How Can Email Segmentation Improve Christian Donor Conversion Rates?
Your ministry’s email list is one of the most powerful tools in your fundraising strategy. A healthy list provides steady giving throughout...
Maximizing GivingTuesday: Turning One Day Into Lasting Impact
GivingTuesday has become one of the most powerful global movements for generosity. Every year, on the Tuesday after Thanksgiving, millions of people...
Understanding the Google Ads Grant Program
The Google Ads Grant provides nonprofits with free credit to run search-only ads on Google. These ads appear in search results when someone types in...
Developing a Digital Asset Management System
Nonprofits and ministries design assets to support the work, communications, and building awareness for their organization. These assets are an...
Beyond the Launch: 4 Steps to Keep Your Marketing Momentum
When you launch a new brand, fundraising campaign, or outreach initiative, it is a major milestone—the result of months of strategy, approvals, and...
