Expert Insights
“Boost” Your Brand with Paid Facebook Posts and Page Ads
In today’s digital age, creating and sustaining an online social media presence for your nonprofit, ministry, or business has never been more...
Every Digital Campaign Has a Research Cost
When you are considering a new product, fundraising, or service campaign, you likely account for things like the audience, messaging, and conversion...
How to Improve Conversion of Single-Gift Donors to Multi-Gift Donors
Converting single-gift donors to multi-gift donors is a challenge many nonprofits face. Multi-gift donors are crucial for the sustainability of...
Create Hunger with Your PR Words
Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...
Interactive Content—Your New Favorite Tool!
As social beings, we are constantly looking for ways to be included, valued, and heard. Because of this innate need, interactive content has emerged...
E-Newsletter Secrets: How Publishers Can Increase Readership and Subscriptions
As a presenter at the Evangelical Press Association’s Christian Media Convention, I had the opportunity to lead a workshop that focused on the...
Define Your Processes as Your Business Grows
Processes are an important part of growing your business, ministry, or nonprofit. Businesses of all sizes run on processes, whether they are defined...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Some 2023 Trends for OTT
Over-the-Top television (or OTT) continues to grow and evolve as more and more viewers are making this option part of their overall media...
Crafting a Marketing and Communications Plan for Your Next Project
Whether you are a nonprofit or ministry trying to raise money for your next capital campaign or communicate with your existing supporters about a...