Broadcast Television: Here to Stay … For Now

Broadcast television has gone through some volatile changes this year. Although we saw a large increase in viewership in March and April, the numbers can be deceiving. And, when you compare that with the increases that are happening in Over-the-Top (OTT) TV and online streaming,

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Lost Opportunities: Faith, Giving, and Social Media

By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong. Research is the systematic investigation of

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Does Your Website Make a Great First Impression?

As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or making conversation when you meet your significant other’s parents, those first few moments matter. A lot. Can you

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How Many Facebook Ad Sets Do You Need?

When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion,

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