Expert Insights
The First-Party Future… Moving Beyond the Age of Facebook Ads
Love it or hate it, donor data is crucial to the success of your fundraising efforts. In a digital world, effectively collecting and using donor...
Nielsen Launches New TV Ratings System
Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to...
The Building Blocks of a Great Donation Page
We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another....
Streaming Television Is the Future
Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had...
Is Your Cause Both Urgent and Important?
Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage...
How Public Relations and Social Media Go Hand in Hand
There is no question that social media has become a primary source of communication. For example, we use Facebook and Instagram to share our passion...
How to Leverage the Local Media for Your Nonprofit
We are living in a time when the media is playing a huge role in just about everything. Your local media is a tangible tool to get your nonprofit...
The Growing Phenomenon of Podcasting
Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are...
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Is Your Digital Fundraising Specific Enough to Be Effective?
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage...